Why stage?
The concept of property styling is relatively new here in Australia, however the technique of ‘staging a home to sell’ began in Sweden in the early 2000’s. The United States have also been using this approach for many years, as a result reality TV shows such as The Stagers and Flipping Out have increasingly gained popularity over the years.
If you’ve ever thought about home staging for your property, but you’re still on the fence about its benefits – here are some interesting insights to consider:
Staging a property can reduce time on the market by 30-50%
Staged properties can fetch 7% to 17% more than an empty home
83% of buyers pay more for presentation
Why does it work?
It’s all about perception and emotive buying. As humans, psychology tells us that 95% of our decisions are made with our emotional brain, and 5% of decisions are made with our rational brain.
Home staging works by tapping into the emotional needs of prospective buyers. This is why it is so important to sell the overall lifestyle of the home. When something feels good, and we can envisage ourselves in a beautifully styled space, we are more inclined to purchase the property so we can start our lives in this dream abode.
Home staging works by getting into the heads of your key buyer. Where do they work? Do they have a family? Do they love animals? What are their hobbies? How do they spend their weekends? Once we establish this profile, we can style to sell to these individuals, ensuring a happy outcome for all!
Alternatively, you may be considering home staging not to sell, but to refresh your own dwelling in which you intend to stay in. If you’re uneasy about styling the perfect home for yourself, home staging can assist you to put all of the puzzle pieces together. RAHS will take the time to understand your lifestyle, and style to suit your personality and day-to-day activities.